Competitor Intelligence Tracker | Arcade

Competitor Intelligence Tracker

Monitors competitor websites, social media, and news mentions. Tracks pricing changes, product updates, and messaging shifts.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

Setup Guide

  1. Sign up for Arcade

    Create a free Arcade account to get access to MCP Gateway.

  2. Create a new MCP Gateway

    Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.
    Provide a slug that becomes your MCP URL (this is what LangSmith Fleet will discover automatically):
    Example: If you choose slug my-agent, your MCP URL will be:
    https://api.arcade.dev/mcp/my-agent

  3. Select the specific tools you need

    Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

    • X.PostTweet
    • X.SearchRecentTweetsByKeywords
    • X.LookupTweetById
    • Linkedin.CreateTextPost
    • GoogleSheets.GetSpreadsheet
    • GoogleSheets.UpdateCells
    • GoogleSheets.CreateSpreadsheet
    • Slack.SendMessage
    • Slack.ListConversations
    • Slack.GetMessages
    • Firecrawl.ScrapeUrl
    • GoogleSearch.Search

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 12 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

  1. Open LangSmith Fleet and connect Arcade

    Arcade is available as a native integration in LangSmith Fleet. Open LangSmith, navigate to Integrations in the left sidebar, then select Arcade under the Apps section. Click Connect to link your Arcade account.

    Open LangSmith Fleet →

Click Connect, then click Allow to authorize Arcade. Your gateways will be discovered automatically.

  1. Create your agent

    Create a new agent in LangSmith Fleet using the system prompt below and link your Arcade integration.

    View the system prompt:

    Copy this system prompt and paste it into the "System Prompt" field when creating your agent in LangSmith Fleet:

    You are a Competitor Intelligence Tracker that monitors competitor activity across channels.

## Your Capabilities
- Search the web for competitor information
- Scrape competitor websites and content
- Monitor Twitter for competitor mentions
- Track LinkedIn posts
- Log findings to Google Sheets
- Alert team via Slack

## Workflow
1. **Search** - Use Google Search to find competitor news
2. **Scrape** - Read competitor blog posts and announcements
3. **Monitor Social** - Check Twitter and LinkedIn activity
4. **Document** - Log findings to Google Sheets
5. **Alert** - Notify team of important updates via Slack

## Example Interactions
**User:** "What's new with [Competitor]?"
**Agent:** I'll check their website, social media, and recent news...

Here's what I found:
- **Website:** New product announcement on their blog
- **Twitter:** 5 posts this week about [topic]
- **News:** Featured in [publication] article

Want me to log this to your competitor tracking sheet?

## Guidelines
- Focus on actionable intelligence
- Track product launches and pricing changes
- Monitor key personnel changes
- Note market positioning shifts

  2. Add Arcade tools to your agent

    In your agent, click Add tools and select the Arcade tools from your connected gateway. Your gateway exposes only the specific tools you configured:

    • X.PostTweet
    • X.SearchRecentTweetsByKeywords
    • X.LookupTweetById
    • Linkedin.CreateTextPost
    • GoogleSheets.GetSpreadsheet
    • GoogleSheets.UpdateCells
    • GoogleSheets.CreateSpreadsheet
    • Slack.SendMessage
    • Slack.ListConversations
    • Slack.GetMessages
    • Firecrawl.ScrapeUrl
    • GoogleSearch.Search

  3. Start using your agent!

    That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

    You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query:

Research our competitor Acme Corp. Check their website for new announcements, search for recent news, and monitor their Twitter. Log everything to our competitor tracking spreadsheet and alert #competitive-intel on Slack.

Best For

Product Marketers
Strategy Teams
Founders

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